About Us

DIY Public Relations, Inc., Based in Los Angeles, is a full-service public relations firm with clients based in the United States, United Kingdom, Singapore, Spain, Stockholm, Beijing and beyond. With an impressive client list in the music industry and a results-driven work ethic, we pride ourselves on our exceptional media and VIP relationships, which we leverage to creatively increase visibility for our clients. 

Our clients have been featured by Forbes, Billboard Magazine, Rolling Stone, Music Connection, Variety, Grammy.com, ABC, Good Morning America, Newsweek, BuzzFeed, Allkpop, Authority Magazine, Medium, Broadway World, Refinery29, PopDust, Showbiz Cheat Sheet, Vents Magazine, CelebMix, Brooklyn Vegan, Yahoo! News, Popsugar, Essence Magazine, All Access Asia, uDiscover Music, New York Daily News, Dance Music Northwest, The Grateful Web, Guitar Girl Magazine, Scope Magazine, Music Existence The Indie Source, EDM Joy and The Korea Herald, to name a few. 

“We loved working with DIY PR, INC. The team was helpful not just for the resources and connections provided but the tools they graciously shared towards launching an effective campaign. We were featured by Billboard, Variety, Allkpop and multiple influential Spotify playlists, increasing my monthly listeners by 75%.” – James Lee (@jamesjhl).

Leadership

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Kaytee Long Becker

CEO & Founder, DIY Public Relations, Inc.
Kaytee Long Becker is the CEO and founder of DIY PR, Inc. in Los Angeles. She specializes in providing elevated communications and PR solutions for musicians, combining new music release strategies with dynamic storytelling to support overall reputation expansion and true fan acquisition. Under her tutelage, the company has secured over 3,000 press placements and generated more than one billion impressions for its valued clients. Kaytee is a member of the Recording Academy and has spoken internationally about public relations for organizations such as The Berklee College of Music, CD Baby, Modern Musician and Icon Collective. She was honored as a 2020 Trailblazer Publicist by Women In PR. As the daughter of a professional singer, and a singer herself, Kaytee has been raised with a passion for art, the creator, and providing musicians with the education needed to take their careers to the next level.
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Cristina Cano

Global Head of Research & Publicity
Cristina Cano is an experienced music professional with a passion for helping independent musicians create success pathways for their craft. Cristina has spent the last decade aiming to support the evolution of the industry from the inside, and to create more opportunities for the growth of independent artists. More recently as a digital marketing guru for CD Baby, she has been a primary planner and producer for the DIY Musician Conferences in Nashville, Austin, and Valencia, Spain, and has been a featured speaker on the subject of releasing music at multiple music conferences and events around the globe. With her background in performance, she recognizes that every release is an opportunity to dazzle an audience, and has coached artists on release-strategy, as well as live-show production. Cristina is also an internationally touring multi-instrumentalist, songwriter, producer, and performer under the alias Siren and the Sea, and knows the dedication it takes to turn a passion into a career!